Case Study: Coventry City Council secures West Midlands Gigafactory planning approval with PLMR

Coventry City Council secures West Midlands Gigafactory approval with PLMR and 344 pieces of coverage

The customer, Coventry City Council, alongside Coventry Airport Ltd, sought to promote their airport site as the prime location for a new West Midlands Gigafactory. They faced the challenge of building a compelling political and public case for the project. They engaged the vendor PLMR to provide public affairs and public relations services to address this.

PLMR executed a comprehensive communications campaign, developing a detailed political and economic case presented to key decision-makers. They leveraged media relations to achieve widespread coverage and established a dedicated stakeholder group. As a result, PLMR secured 344 pieces of media coverage and facilitated high-level political engagement, which contributed to the project ultimately securing planning approval in January 2022.

Coventry City Council