Case Study: Coventry Building Society Arena becomes a nationally renowned events venue with PLMR Advent

Coventry Building Society Arena becomes a nationally renowned venue with PLMR

PLMR Advent provided public relations and communications support for Coventry Building Society Arena, handling everything from initial planning applications to the promotion of major events. The challenge involved managing constant interaction with the venue team and partner organizations to maximize media visibility and ticket sales for a wide array of events throughout the year.

The solution implemented by PLMR included generating media releases, liaising with event agents, copywriting, and offering executive communications advice, alongside award entry support and crisis management. As a result, PLMR helped establish the venue as a nationally renowned center for business, sport, and entertainment, successfully promoting events ranging from the 2012 Olympics and the Davis Cup to major concerts and trade shows.

Coventry Building Society Arena