Case Study: County Broadband increases brand awareness and conversions with PLMR Genesis

County Broadband boosts website traffic 60% with PLMR - Communications with Impact

County Broadband, an internet service provider building full fibre networks in rural areas, faced the challenge of increasing its brand awareness in a competitive market and driving customer orders to meet its growth targets. The vendor PLMR Genesis provided a fully integrated suite of PR and digital marketing services to address this.

PLMR Genesis led the "Get REAL Fibre" campaign, which used media relations and a targeted Meta advertising strategy with geofencing and A/B testing. This solution generated extensive media coverage and a 60% increase in website traffic. The digital campaign achieved a 1086% ROI, over 104,000 clicks, and £620,000+ in potential revenue, which was instrumental in helping County Broadband exceed its investment goals.

County Broadband