Case Study: Commonwealth War Graves Commission boosts D-Day 80th anniversary reach with PLMR

Commonwealth War Graves Commission generated 4,000+ pieces of coverage with PLMR

The Commonwealth War Graves Commission faced the challenge of launching a PR campaign for the 80th anniversary of D-Day with low brand awareness, particularly amongst younger audiences, and a very short 12-week timeframe. They engaged the vendor PLMR to provide public relations, web development, and photography services to increase their share of voice and pass the responsibility of commemoration to a new generation.

PLMR implemented a multifaceted media campaign that included creating news through polling, developing an interactive roadshow map, and securing celebrity support at no cost. The solution generated over 4,000 pieces of coverage, including a segment on The One Show, and reached over 13 million 15–34 year olds. PLMR successfully achieved and surpassed all the client's objectives, driving significant influence and growing the Commission's share of voice by 14%.

Commonwealth War Graves Commission