Case Study: Bradford Diocesan Academies Trust raises the profile of pupil voice with PLMR

Bradford Diocesan Academies Trust secures a 3-month radio segment with PLMR

Bradford Diocesan Academies Trust (BDAT), a multi-academy trust with 19 schools, engaged the services of PLMR to help raise the profile of its innovative pupil voice initiative. The Trust wanted to bring greater awareness to the powerful work its pupils were leading on issues such as mental health resources, racism, and the cost of living.

PLMR developed a comprehensive communications strategy to amplify the initiative. This included securing a feature article in Schools Week co-authored by the CEO and a pupil, arranging a recurring radio segment for pupils on BCB Radio, and drafting written evidence for a House of Lords Committee Inquiry. PLMR successfully wove the pupil voice messaging throughout its work, boosting the Trust's positive profile and ensuring the pupils' perspectives reached local, national, and political audiences.

Bradford Diocesan Academies Trust