Case Study: Bluebird Care boosts its profile and champions home care with PLMR communications support

Bluebird Care secures hundreds of media hits with PLMR

Bluebird Care, a franchise home care provider network, wanted to raise its profile and shift public perception away from residential care homes to highlight the value of domiciliary care. They engaged the vendor PLMR for a public relations campaign to achieve greater prominence in sector, local, and national media.

PLMR implemented a dedicated PR program that included strategic communications advice, a 24/7 press office function, and support for awards entries. The solution secured hundreds of media coverages, including a feature in The Guardian and commentary in The Financial Times, solidifying Bluebird Care's position as an expert in its field and providing recognition for its franchises.

Bluebird Care