Case Study: Beths Grammar School refreshes pupil recruitment materials with PLMR

Beths Grammar School refreshes pupil recruitment with PLMR in 2 new prospectuses and videos

Beths Grammar School, a selective school in Bexley, Kent, faced the challenge of refreshing its branding and pupil recruitment materials to maintain its status as a preferred school, especially during the pandemic. The school engaged PLMR to provide public relations, video production, graphic design, photography, and copywriting services to address this need.

PLMR first conducted a communications audit and developed key messaging. They then created new brand guidelines, prospectuses, and promotional videos for the school. The result was an overwhelmingly positive response to the new materials, which successfully brought the school to life for prospective families during a challenging time and continue to serve as valuable resources for recruitment.

Beths Grammar School