Case Study: All-Party Parliamentary Group on Obesity gains a central voice in UK obesity policy with PLMR Healthcomms

All-Party Parliamentary Group on Obesity helps shape the UK obesity strategy in 2020 with PLMR - Communications with Impact

The All-Party Parliamentary Group on Obesity sought to elevate its influence to spur UK government action on the obesity crisis. The group partnered with vendor PLMR, utilizing its public affairs services to centralize its role in policy discussions.

PLMR successfully positioned the group at the heart of the obesity policy debate, uniting key stakeholders and clinicians. The vendor's work culminated in the group having direct input into the UK Government's July 2020 obesity strategy, following high-level meetings and the development of a policy wish list. PLMR also helped the group lead efforts to highlight the specific risks faced by people with obesity during the Covid-19 pandemic.

All-Party Parliamentary Group on Obesity