Case Study: Acid Survivor’s Trust International raises awareness of acid attacks in the UK with PLMR

Acid Survivor’s Trust International secures 70+ coverage pieces with PLMR

Acid Survivor’s Trust International (ASTI) had sourced exclusive data on acid attacks in the UK and faced the challenge of publicizing this information to support the launch of their new prevention initiative, Project Irreversible. They engaged the vendor PLMR for its public relations expertise to help raise national awareness of their vital work.

PLMR optimized and issued a press release, managing all media engagement by leveraging its extensive networks to widely distribute the data. This effort secured over 70 pieces of coverage, including eight in national media, establishing ASTI as a go-to voice on the issue. The widespread attention raised national awareness of acid attacks and continues to be used by publications across the UK.

Acid Survivor’s Trust International