Case Study: everydays scales online store growth with Pliant

Everydays - Customer Case Study

everydays, an e-commerce startup, faced the challenge of scaling its business without relying on external capital or bank loans. A key hurdle was optimizing cash flow while managing its largest cost factor: marketing spend. The company needed a digital and self-service financial solution to manage these expenses efficiently and support its rapid growth.

Pliant provided a solution with its digital credit cards, which feature interest-free payment terms and a high, scalable credit limit. This gave everydays crucial additional liquidity, allowing them to spend on marketing before the cash from sales had been received. As a result, everydays was able to scale its marketing budget faster and more efficiently, using Pliant's payment terms as a key driver for their continued growth.

Everydays

Simon Kronseder

Co-Founder