Pliant
29 Case Studies
A Pliant Case Study
Bedrop, an e-commerce startup selling bee products, faced a significant challenge with its cash flow as it spent heavily on paid online marketing channels. With 85% of its revenue coming from direct-to-consumer sales, its previous payment methods via PayPal and bank transfer tied up capital needed for production and inventory. The company turned to Pliant's corporate credit card service for a solution.
By using Pliant, Bedrop was able to optimize its cash flow with flexible payment cycles and earn attractive cashback. The CEO highlighted that the cashback from Pliant was so substantial it funded two days of free Facebook ads, which in turn generated sales and pure profit. This scalable payment solution from Pliant provided a future-proof way for the company to grow while improving its margins.
Florian Bein
CEO and Co-Founder