Case Study: Lemonway triples leads and exceeds marketing goals with Plezi

How Lemonway surpassed their marketing targets and tripled their lead generation in less than 6 months with Plezi

Lemonway, a European online payment solution provider, sought to boost its lead generation and better target C-suite prospects with a more sophisticated, international marketing strategy. To achieve this, the company turned to the marketing automation platform Plezi and its partner agency, WebConversion, for expert guidance in implementing a robust inbound marketing approach.

By leveraging Plezi, Lemonway redesigned its website to focus on high-value content like white papers and webinars, meticulously tracking the buyer's journey. The solution from Plezi enabled them to automate and refine their lead scoring, resulting in a dramatic performance increase: website traffic grew by 50%, leads tripled, and 65% of signed contracts were attributed to marketing efforts, allowing them to exceed their objectives by 110%.

Lemonway

Karine Coutinho

Chief Marketing Officer