Case Study: ideXlab cuts sales cycle in half with Plezi

How ideXlab reviewed its inbound marketing strategy with Plezi and cut the length of its sales cycle in half

idexlab, a 60-person company in the management of innovative projects, sought to generate high-quality B2B leads for its open innovation platform. Their initial inbound marketing strategy, managed externally with HubSpot, failed to produce tangible sales results and was technically cumbersome to integrate with their CRM, leading them to search for a better solution.

By implementing the Plezi marketing automation platform, idexlab was able to bring its strategy in-house and utilize smart campaigns to nurture leads effectively. The integration with their CRM was seamless, and the software's ease of use allowed the small marketing team to drastically increase content creation. With Plezi, idexlab cut its sales cycle in half, reducing prospect-to-lead conversion time from six to three months, while generating around 20 highly qualified marketing qualified leads each month and achieving a 32% average email open rate.

idexlab

Razi Rima

Business Director & Open Innovation specialist