Case Study: budgetbox achieves 50% more hot leads with Plezi

How budgetbox generated 50% more hot leads and improved customer retention using Plezi’s Smart Campaign

Budgetbox, an innovative digital solutions company, needed a more effective inbound marketing strategy to generate quality leads and ensure the renewal of customer contracts. Facing the dual challenge of acquisition and retention, the company sought a powerful yet easy-to-implement marketing automation platform and selected Plezi for its Smart Campaigns feature.

Using Plezi’s Smart Campaigns, budgetbox automated its lead nurturing process, saving the marketing team approximately two days per month. The solution delivered significant results, including a 50% increase in marketing-qualified leads (MQLs) and email open and click rates that were double those of standard campaigns. Plezi also enabled the marketing team to nurture 100% of customer renewals, ensuring long-term relationships.

budgetbox

Mathilde Ginisty

Head of Marketing and Communication