Case Study: Lion reduces legal approval times and costs with Plexus

Lion cuts approval times by 90% with Plexus

Lion, a leading beverage company in Australia, faced significant challenges managing complex legal compliance for its marketing promotions. Manual processes were slow, taking up to 18 months for major campaigns, and carried a high risk of costly errors and reputational damage. To address this, Lion turned to the vendor Plexus and implemented its Promotion Wizard and Advertising Wizard services.

By adopting the Plexus platform, Lion automated and streamlined its legal workflows. This solution resulted in a 90% reduction in campaign approval times and cut legal costs by 50%. The measurable impact included successfully launching over 1,000 compliant promotions, eliminating unexpected expenses, and allowing the marketing team to focus on creativity and growth with the confidence of a trusted compliance partner.

Lion