Case Study: Bulldozer scales ad production and creative testing with Pletor

Bulldozer scales 100–150 ads per client each month with Pletor

Bulldozer, a major European B2B marketing agency, faced the challenge of scaling its ad production operations across hundreds of clients without letting it become an operational burden. Their goal was to turn creative production into a strategic advantage using AI, but they needed an infrastructure to manage access, onboarding, and workflows for their large team. They chose Pletor as their solution to overcome these scalability hurdles.

Using Pletor, Bulldozer implemented centralized and customizable creative systems, streamlining their production workflow. This allowed them to constantly test and ship vast quantities of ad variants, producing 100-150 ads per client monthly. The impact was significant, enabling them to create 10-15 video ad variants for the cost of one traditional video and grow a profitable new business unit without increasing headcount, all powered by Pletor.

Bulldozer