Plerdy
3 Case Studies
A Plerdy Case Study
The Ukrainian-Polish financial institution Kredobank wanted to verify the user-friendliness of its website. They engaged Plerdy, a CRO platform, to conduct a usability audit using Plerdy's click and scroll map tools to identify areas where the site was underperforming and hurting the customer experience.
Plerdy's analysis revealed several key issues, including a non-responsive design for mobile users, an overloaded homepage, and poorly placed call-to-action buttons. Their specific recommendations included creating a mobile-friendly version, simplifying the navigation by removing little-used sections, prominently displaying contact information in the header, and optimizing page layouts to feature a single, clear CTA. The audit provided Kredobank with a clear, data-driven roadmap to improve their website's usability and conversion rates.