Case Study: Bonzer manages 700,000+ Euros of marketing spend with Pleo

How Bonzer managed 700,000+ Euros of marketing spend seamlessly with Pleo

Bonzer, a specialized SEO agency in Denmark, Sweden, and Norway, used Pleo to manage its growing marketing spend and expense process. As the business expanded, Ulrich Svarrer had to jump between advertising platforms and HubSpot to track spend, while the team also dealt with roughly 200 receipts each month and external accountants across three entities.

With Pleo’s vendor cards, multi-entity feature, Fetch, and Analytics dashboard, Bonzer gained a single source of truth for marketing spend and a clearer overview of costs across the company. Pleo helped internalize accounting, close the books more easily, and save time: Ulrich estimated Fetch saves five to six hours of work each month, equal to 10,000 DKK, while Johannes now spends only about one to two hours a month on accounting for those 200 receipts.

Bonzer

Johannes Max Fichtner

Chief Financial Officer