Pleo
60 Case Studies
A Pleo Case Study
DeadHappy, a start-up reinventing life insurance with a simplified, pay-as-you-go product, faced growing pains as it scaled from about five to 25 people. The company’s expense process was still set up for a tiny team, leaving invoices, receipts and expense recording painfully manual and hard to track — a particular headache for Sarah Ashworth (“The Money”) as DeadHappy tried to maintain cost control while preserving employee freedom to spend.
Pleo provided company expense cards and an automated expense-management workflow that simplified recording and reconciliation. Using Pleo, DeadHappy cut its reconciliation backlog from roughly 80 transactions to about 10–15, sped up month-end matching, empowered staff to make spending decisions within budgets, and freed Sarah to focus on strategic work — delivering clear time savings and better visibility into company finances.
Sarah Ashworth
DeadHappy