Case Study: GM Lighting Achieves Faster Load Times and Stronger SEO with Plego

GM Lighting boosts organic clicks 164% with Plego

GM Lighting, a lighting manufacturer, faced significant challenges with its website, including severe performance issues and poor SEO that prevented it from capturing high-intent buyers. Their mobile load times were critically slow, and important product pages were not visible in search results, causing potential customers to find competitors instead. They partnered with Plego for search engine optimization and a technical website overhaul.

Plego re-engineered the site's technical foundation, dramatically improving speed and aligning the product catalog with how buyers search. This solution delivered transformative results, including a mobile load time reduction from 17.7 seconds to 1.9 seconds and a 164% increase in organic clicks. The work by Plego turned the website into a high-performance growth asset, leading to a 138% increase in active users and making GM Lighting highly visible to its professional audience.

GM Lighting