Case Study: Tinder achieves $255,967 raised for 12 women’s causes with Pledgeling

Tinder - Customer Case Study

Tinder wanted to celebrate International Women’s Day 2017 and mobilize its largely millennial female user base to support women’s and girls’ causes worldwide, so it enlisted Pledgeling to power the #FundHerCause campaign. Pledgeling provided the campaign technology — a dedicated microsite (tinder.fund), a donation widget and an impact calculator — to drive awareness and simplify giving for 12 selected nonprofits.

Pledgeling implemented the donation infrastructure and charity connectivity that enabled immediate, measurable impact: the #FundHerCause effort became the #1 trending hashtag in NY, SF and LA with 360M+ media impressions and raised $255,967 for 12 nonprofits around the world. Tinder credited Pledgeling’s platform and large network of charities for the campaign’s reach and fundraising success.

Tinder

Rosette Pambakian

Vice President Communications & Brand