Case Study: MOTEV achieves 20,695 trees planted and real-time impact tracking with Pledgeling

Ride in Style AND Make the World a Better Place

MOTEV, a luxury black car service that exclusively uses electric Teslas, wanted to give customers a premium experience without costing the environment and needed a way to credibly measure and display that impact. To power this social‑impact initiative and show real‑time results on its site, MOTEV partnered with Pledgeling and deployed Pledgeling’s Impact Calculator to link rides to tree‑planting.

Pledgeling’s solution automatically plants a tree in the U.S. for every ride booked and updates the Impact Calculator on motev.com in real time; the program has supported 20,695 trees planted in areas needing reforestation. Pledgeling also enables customer engagement through quarterly updates and photos, and helped MOTEV launch the initiative (with Tree Musketeers) ahead of Earth Day to demonstrate measurable sustainability impact.

Motev

Robert Gaskill

Chief Executive Officer & Co-founder