Case Study: Illumindol achieves effortless Shopify donations and 10% giving with Pledgeling

Making it Look Easy How Illumindol Gives Back

Illumindol, an Austin-based maker of satirical glass prayer candles, wanted a simple way to give back—donating 10% of sales to charities—without navigating complex technology or legal hurdles. They turned to Pledgeling and used Pledgeling’s Give & Grow feature to integrate donations directly into their Shopify store.

Pledgeling’s Give & Grow app provided a fast, turnkey solution—Illumindol’s donation platform was set up in about 5–10 minutes—letting the company route funds to four chosen causes and automatically donate 10% of sales. The easy integration with Shopify and Pledgeling’s large cause network helped Illumindol scale giving while aligning with customer values (a key driver of purchase behavior), joining over 3,000 stores using Pledgeling’s platform.

Illumindol

Gavin

Owner