Case Study: This Bar Saves Lives scales donations and impact visibility with Pledgeling

How to Save Lives by Eating Chocolate (Seriously)!

This Bar Saves Lives is a social-impact food company that donates Ready To Use Therapeutic Food (RUTF) for every snack bar sold, but needed a way to clearly communicate that impact, drive customer engagement, and integrate donations into its e‑commerce flow. Pledgeling stepped in to help TBSL amplify impact messaging, capture donor data, and connect with customers via Pledgeling’s mobile messaging platform and donations integration in the online checkout flow.

Pledgeling implemented mobile campaigns (e.g., “Text TBSL to 707070”) and a checkout donations integration plus Shopify GIVE & GROW tooling to make giving simple and trackable. As a result, This Bar Saves Lives was able to share impact more visibly, gain deeper customer insights from new data, and increase engagement and subscription-driven support—contributing to TBSL’s ongoing progress toward sending more than 10 million RUTF packets and helping save over 66,000 children by January 2019.

This Bar Saves Lives