Case Study: Bestowed Essentials funds clean drinking water and boosts customer engagement with Pledgeling's Give & Grow

How to Bestow Beauty (and a big glass of water!) Around the World

Bestowed Essentials is a small eco-conscious skincare brand known for zero-waste packaging and handcrafted, non-toxic products. Their challenge was to confidently incorporate and communicate a meaningful giving program—donating a portion of sales to clean water causes—while making donation tracking and customer engagement simple on their Shopify store. To do this they turned to Pledgeling and its Give & Grow app.

Pledgeling implemented the Give & Grow app so Bestowed Essentials could automatically donate 10% of every order to provide clean drinking water and visibly track that impact for customers. The integration increased customer engagement—buyers frequently mention and share the company’s charitable commitment—and owner Callie reports she will “continue to use it indefinitely,” demonstrating measurable program adoption and clearer social impact tracking thanks to Pledgeling.

Bestowed Essentials

Callee

Owner and Formulator