Case Study: Rosie Daze raises $12,412 for ASPCA with Pledgeling's GIVE & GROW

Help Make National Mutt Day Rosie

Rosie Daze, a Shopify fashion boutique run by Casey Marlar, wanted to make product sales a simple, transparent way to support animal rescues around National Mutt Day. Rosie Daze needed a solution to donate a portion of sales (15% of the Rosie Daze Dog Logo Tee), select monthly beneficiary shelters, and reliably administer and report those contributions, so they partnered with Pledgeling.

Pledgeling supplied its turnkey GIVE & GROW app on Shopify to automate donation collection, tracking and reporting. Using Pledgeling, Rosie Daze has routed 15% of tee sales to chosen shelters, and to date has donated $12,412 to the ASPCA—amounts that Pledgeling has administered, tracked and reported nearly effortlessly.

Rosie Daze

Casey Marlar

Rosie Daze