Case Study: Gray Bird Cap Company raises funds to fight human sex trafficking with Pledgeling

Help Break The Chain of Human Sex Trafficking - With A Baseball Cap

Gray Bird Cap Company, founded by brothers Chad and Mike, set out to raise awareness and funds to fight domestic minor sex trafficking in partnership with nonprofit Ransomed Life by selling awareness baseball caps. Their challenge was turning retail sales into consistent, meaningful support and public engagement around a very difficult issue; Pledgeling stepped in to simplify and automate the giving process using its GIVE & GROW Shopify app and donation workflows.

Using Pledgeling’s platform, Gray Bird Cap Company donates $3 from every cap sold to support Ransomed Life’s mentoring, education, community engagement and counseling programs, and uses product storytelling to educate customers. Pledgeling made the cause-marketing effort scalable and easy to manage, converting purchases into direct support (explicitly $3 per cap) and tapping into Pledgeling’s broader reach—GIVE & GROW is used by over 3,000 businesses—to help grow the program’s impact.

Gray Bird Cap Company