Case Study: Blackparr Apparel achieves expanded conservation giving with Pledgeling

Blackparr Apparel - Customer Case Study

Blackparr Apparel, a small outdoor-apparel startup founded by Kaylan Coleman, set out to sell quality gear while ensuring future generations can enjoy pristine waterways. As a full‑time tech salesperson, Kaylan needed an easy way to embed giving into the business, so Blackparr partnered with Pledgeling to manage and streamline donations tied to sales.

Using Pledgeling — including its Give & Grow Shopify-friendly tools — Blackparr donates 5% of all proceeds to conservation and expanded its Ruth Project, where Ruth Bands contribute up to 15% of sales. Through Pledgeling the company directs funds to the Fish and Wildlife Foundation, Wild Oceans, The Conservation Alliance, and Trout Unlimited, and joins over 2,700 businesses using Pledgeling to power measurable philanthropic impact.

Blackparr Apparel

Kaylan Coleman

Founder