Case Study: Uplifting Athletes bridges its pandemic funding gap with Pledge It

Uplifting Athletes raises 2.5x more with Pledge It

Uplifting Athletes, a nonprofit inspiring the rare disease community through sport, faced a critical challenge when the COVID-19 pandemic forced the cancellation of their traditional fundraising events. With their financial runway shortening, they needed to quickly pivot to an inclusive virtual event to rally supporters and raise essential funds. They turned to the vendor Pledge It and its peer-to-peer fundraising platform for a solution.

Pledge It implemented a virtual fitness event called the “7,000 Mile Challenge” using its platform. The results were extraordinary, engaging nearly twice as many participant fundraisers as a traditional event. These participants raised 2.5 times more money, and performance pledges from donors were 12% higher than average online donations. The campaign successfully bridged the financial gap for Uplifting Athletes, allowing them to continue supporting the rare disease community and even plan to increase their research funding.

Uplifting Athletes