Case Study: Fleece & Thank You grows kids served by nearly 60% with Pledge It

Fleece & Thank You grows kids comforted by 60% with Pledge It

Fleece & Thank You, a charity providing blankets to hospitalized children, faced a fundraising technology challenge as it grew. Its previous tools, GoFundMe Pro and Kindful, were costly, manually intensive, and limited in automation, hindering the management of hundreds of peer-to-peer fundraising pages and personalized donor stewardship.

By switching to Pledge It's peer-to-peer fundraising platform, the organization gained an affordable and scalable solution for creating fundraising pages. Integrated with Virtuous CRM via Zapier, Pledge It enabled automated, personalized donor cultivation. As a result, Fleece & Thank You now drives 60% of its annual revenue through Pledge It, comfortably serving 19,000 kids annually—a nearly 60% increase over two years.

Fleece & Thank You