Case Study: OB2B achieves 99% team efficiency with Plecto

OB2B reaches 99% efficiency with Plecto

OB2B, a telemarketing agency, was struggling to efficiently track its numerous client campaigns across different systems and platforms. The need to constantly switch between multiple clients' Pipedrive and Aircall accounts was a time-consuming process that made monitoring KPI performance difficult and took valuable time away from optimizing campaigns. This was the challenge they sought to overcome with the vendor Plecto.

Plecto provided a centralized dashboard solution that integrated OB2B's data from Pipedrive and Aircall. This eliminated the need for constant account switching and provided real-time visibility into performance. The results were significant: the team's efficiency reached 99%, daily call quotas were consistently hit, and clients extended their campaign durations due to improved results and proactive reporting from OB2B.

OB2B

Dominka Babić

Head of Business Development, OB2B