Case Study: Jyllands-Posten achieves 26.9% sales revenue growth with Plecto

Jyllands-Posten boosts sales revenue 26.9% with Plecto

Jyllands-Posten, a major Danish newspaper, faced a challenge with its Direct Sales team's scattered and inefficient data tracking. The team relied on whiteboards and internal dashboards, which often led to data being lost or deleted, and their performance was hidden from the rest of the company. They needed a solution to log data, track KPIs, and build a stronger performance culture.

The vendor Plecto was implemented to provide live dashboards and gamification. This created transparency, allowed for more effective coaching, and helped build a positive team culture focused on celebrating achievements. Using Plecto, Jyllands-Posten increased its sales revenue by 26.9% within three years and maintained a remarkable 243-shift sales streak.

Jyllands-Posten