Case Study: PL & Partners achieves greater transparency and improved sales performance with Plecto

Improving performance and bringing the departments in PL & Partners closer together through transparency

PL & Partners, a Denmark-based marketing and advertising agency, faced rapid growth without a structured sales process or a transparent system to measure, motivate, and develop employees. To solve this, they turned to Plecto and implemented the Plecto Dashboard to visualize performance and create a consistent, company-wide view of sales and KPIs.

Plecto’s dashboard and support helped PL & Partners embed transparency into their culture, close departmental silos, and introduce gamification to boost motivation. As a result, they saw a cultural lift, more stable average order values, improved inbound sales conversion rates, and clearer KPI sharing across teams — outcomes PL & Partners attributes directly to Plecto and plans to extend to customer satisfaction (NPS) tracking.

PL & Partners

Nicklas Meyer

Partner & Chief Operating Officer