Case Study: Home Østerbro boosts sales culture and financial transparency with Plecto dashboards

Home Østerbro modernizes real estate sales culture with Plecto and 11-employee dashboards

Home Østerbro, a Copenhagen-based real estate franchise, faced challenges from its old-school, analog operations. Relying on a physical whiteboard to track only two KPIs, the team lacked real-time visibility into daily performance and financial data, making coordination difficult and hindering a proactive sales culture. They turned to Plecto to modernize their tracking and visualization.

Implementing Plecto's live sales dashboards, displayed on an office TV and accessible via mobile app, provided real-time performance data and financial transparency. This solution from Plecto fostered a professional sales culture, increased competition among agents, and gave managers constant overview. The results included a significant shift in office culture, improved efficiency, and plans to roll out Plecto across the broader Home franchise network in Denmark.

Home Østerbro

Martin Berg

Owner and Estate Agent