Case Study: Trendday achieves real-time e-commerce transparency and higher employee engagement with Plecto

E-commerce dashboards for Trendday

Trendday, a fast-growing Copenhagen-based online women's clothing store, discovered a transparency problem when staff were unable to accurately report basic business performance. Founders Camilla Louise Krøyer and Kasper Bondegaard Pedersen turned to Plecto and its e-commerce dashboards — integrating Google Analytics and Shopify — to make company KPIs visible across their office via TV screens and live alerts.

Plecto combined data from Shopify and Google Analytics into real-time dashboards and added custom notifications (sound and graphics) for new orders, making routine events more engaging. As a result of Plecto’s solution, Trendday staff now see clear goals and growth in KPIs, boosting transparency, employee engagement and motivation while management feels more connected and “hands-on.”

Trendday

Kasper Bondegaard Pedersen

Owner