Case Study: Included Games builds a player-first development process with PlaytestCloud

Included Games - Customer Case Study

Included Games, an independent game studio, wanted to move beyond traditional development and build player-centered games by embedding authentic player feedback into every stage of their process. They partnered with the vendor PlaytestCloud to help them achieve this player-feedback-focused approach from the very start of their development cycle.

PlaytestCloud's solution involved providing single-session and moderated playtests, which Included Games used to conduct over 55 iterative tests. This created a continuous feedback loop that allowed the studio to refine game mechanics, sharpen onboarding, and optimize their ads and App Store listings. The vendor's service significantly impacted the development process, enabling Included Games to build a truly player-first development process and confidently validate their ideas.

Included Games

Michael Heywood

Co-founder and CEO