Case Study: Two Dots achieves highest IAP conversion rates with PlaytestCloud

How Two Dots increased
in-app purchase
conversions with PlaytestCloud

The mobile game studio Playdots, creators of Two Dots, faced the challenge of improving their in-app purchase conversion rates with a new "Win Streaks" feature. To ensure the feature's success before its official launch, they partnered with the vendor PlaytestCloud to conduct a playtest with external players.

PlaytestCloud implemented a Longitudinal AB Playtest, observing two distinct player groups over multiple days. The insights gained allowed Playdots to refine and confidently launch the Win Streaks feature. The result was the studio's most impactful feature launch in two years, which drove the highest in-app purchase conversion rates the game had ever achieved.

Two Dots

Drew McWhorter

Product Manager