Case Study: Kooapps boosts Snake.io retention and revenue with PlaytestCloud

How PlaytestCloud helped Kooapps increase revenue and boost daily active users by more than 10%

Kooapps, a global mobile game studio, sought to improve Day 1 retention and grow daily active users for a recently acquired game. Their challenge was to translate player data into engaging features that would increase player longevity and appeal to a younger audience. They partnered with PlaytestCloud to address these goals.

Using PlaytestCloud's iterative single-session and longitudinal playtests, Kooapps was able to rapidly prototype and validate design changes. This led to an art style refresh, new customization features, and improved reward systems. As a result, Kooapps saw Day 1 and Day 3 retention increase by 10%, tutorial completions rise by 40%, and a significant boost in rewarded video ad conversions, leading to record engagement and revenue growth.

Kooapps

Chun-Kai Wang

Co-founder & CEO