Case Study: Plarium uncovers player needs with PlaytestCloud

How Plarium uncovered player needs with competitor testing

Plarium, a global developer of strategy games, sought to understand the deep motivations, engagement patterns, and spending behaviors of experienced players within a specific genre. To move beyond surface-level analytics, they partnered with PlaytestCloud to conduct a moderated playtest.

PlaytestCloud implemented a solution using moderated competitor playtests. They recruited 15 highly experienced players through a custom screener and conducted 60-minute moderated sessions. This approach provided Plarium with clear insights into player excitement and genre weak spots. The findings directly informed the game's development to better align with player needs, ensuring the final product met audience expectations.

Plarium

May Recanati

Qualitative Researcher