Case Study: Kwalee saves £300,000 in development costs with PlaytestCloud

How Kwalee saved £300,000 with one playtest

Kwalee, a gaming studio, wanted to validate its development roadmap to ensure it was building the right features for its players. To meet this challenge, they turned to PlaytestCloud and its Concept Playtest service.

By using PlaytestCloud to gather early player feedback, the team discovered that several high-effort features were unnecessary. This insight allowed them to pivot their roadmap, saving several weeks of development effort and an estimated £300,000 in costs.

Kwalee

John Wright

Former VP of Mobile