Case Study: BET Software achieves compliant market expansion and seamless hiring in Kenya with Playroll

How BET Software Enters New Markets And Stays Compliant With Playroll

BET Software, a Durban-based sports betting software provider serving Sub-Saharan Africa, faced a saturated local developer market and compliance risks when scaling globally—particularly after the Kenyan legal entity they used to employ staff shut down. To retain talent and ensure compliance while expanding, BET Software engaged Playroll as an Employer of Record (EOR) partner.

Playroll acted as the legal employer in Kenya, managing local regulations and seamlessly transferring existing employees with no disruption, while enabling BET Software to hire three additional team members there. Playroll’s responsive support and compliance coverage allowed BET Software to enter new markets quickly, retain key staff, and reduce legal risk.

BET Software

Gizelle Govender

Senior People Partner