Case Study: Waffle House achieves iconic music-driven guest engagement with PlayNetwork

Waffle House - Customer Case Study

Waffle House, the 24-hour American restaurant icon known for its jukebox heritage, wanted to preserve that music-forward brand experience while driving nostalgia and customer interaction across its locations. To achieve this, Waffle House partnered with PlayNetwork to deliver curated music programming and in-venue digital jukebox and mobile app services that reinforce the brand’s atmosphere.

PlayNetwork provided a licensed, hand‑selected music catalog with frequent updates, usage reporting, and interactive features that let guests control in-venue music, view promotions, and join the Waffle House Regular’s Club. PlayNetwork also supported social activations and sweepstakes that boosted mobile engagement and generated measurable usage data and customer interactions for Waffle House’s marketing team.

Waffle House

Shelby White

Senior Marketing Manager