Case Study: Steve Madden achieves consistent, engaging in-store music-video experiences with PlayNetwork

Steve Madden - Customer Case Study

Steve Madden, the U.S. fashion footwear retailer, faced inconsistent in-store music video experiences across its stores and wanted a unified, brand-aligned media presence. They partnered with PlayNetwork to revitalize and standardize their in-store music and video platform, drawing on the retailer’s rock‑and‑roll, fashion-forward identity.

PlayNetwork developed a new content strategy and refreshed music and video playlists targeted to Steve Madden’s core demographic (young women 16–25), implemented a systems design and network protocol for consistent, scalable audio‑visual delivery to all locations, and enabled customer and employee content requests. The PlayNetwork solution delivered consistent playback across stores, boosted customer and employee engagement, earned “rave reviews,” and was extended company-wide, reinvigorating the Steve Madden in‑store brand experience.

Steve Madden