Case Study: Seattle–Tacoma International Airport achieves an award-winning, locally rooted music arrivals experience with PlayNetwork

Seattle-Tacoma International Airport - Customer Case Study

Seattle-Tacoma International Airport wanted to create a unique sense of place and showcase the Pacific Northwest’s rich music culture to the more than 43 million passengers who pass through each year. PlayNetwork partnered with the Port of Seattle and the Seattle Music Commission to develop the Experience the City of Music initiative, applying PlayNetwork’s integrated content strategy and services (Music Services, Messaging, Video Services, and CURIOStream) to bring local music into the terminals.

PlayNetwork implemented an overhead music program featuring 300+ local musicians, artist-recorded welcome and informational messaging from 40+ artists (including Macklemore, Quincy Jones, and Jerry Cantrell), curated baggage-claim music videos, a CURIOStream radio player, daily live performances, and music-themed art installations. The result was an elevated arrivals experience for millions of travelers and industry recognition—PlayNetwork’s program at Seattle-Tacoma International Airport won Best Arrivals Experience at the Future Travel Experience Awards in 2013.

Seattle-Tacoma International Airport