Case Study: Scheels creates immersive in-store experiences that drive traffic and engagement with PlayNetwork

Scheels - Customer Case Study

Scheels, a 300,000-square-foot all-sports superstore, needed to drive foot traffic and deepen customer engagement with a standout in-store experience. Scheels partnered with PlayNetwork to deliver an integrated audio-visual and branded-music solution—custom music and messaging, multi-channel video content, and A/V systems—to animate the store’s large footprint and attractions.

PlayNetwork deployed a comprehensive program including over 150 screens, four giant columns with 36 HD monitors, 39 video channels feeding 100+ screens, eight audio concepts distributed across 15 zones, and back-of-house training A/V. The result is a centralized, floor-to-ceiling, brand-consistent environment that entertains customers and supports employee training—transforming Scheels’ stores into memorable destinations with measurable scale (150+ screens, 39 channels, 15 audio zones).

Scheels