Case Study: Pret A Manger achieves consistent, localized brand music and stronger customer engagement with PlayNetwork

Pret A Manger - Customer Case Study

Pret A Manger, the 350‑store fast‑casual chain, needed a consistent, authentic in‑store music experience that could be localized across markets (UK, US, France and Hong Kong). To maintain Pret’s brand identity and create meaningful moments for customers, Pret engaged PlayNetwork to curate branded music and deliver it reliably across its stores.

PlayNetwork implemented a creative strategy with Music Supervisors who hand‑select playlists that reflect local communities and time‑of‑day energy, and deployed their CURIOPlayer X5 solid‑state players with web‑based control for global delivery. The result was a more engaging, consistent store atmosphere across Pret’s locations and deeper consumer relationships, with PlayNetwork helping Pret keep the sound “as fresh as the food.”

Pret A Manger

Amy Head

Purchasing Manager