Case Study: House of Vans achieves pan-Asia youth engagement and scalable music licensing with PlayNetwork

House Of Vans - Customer Case Study

House Of Vans wanted to accelerate growth across Asia and deepen connections with millennial music fans, but faced the challenge of delivering a consistent global brand music experience that remained locally relevant and legally cleared for performance. They engaged PlayNetwork to create a branded music and licensing strategy to align the Vans brand with youth culture across emerging markets.

PlayNetwork implemented a creative music strategy, built a direct global licensing model with pre-cleared performance rights in China, Korea, Malaysia and Singapore, and provided hands-on music curation for in-store experiences. PlayNetwork became the single partner overseeing House Of Vans’ global music program and licensing, enabling scalable, legally compliant playback across the region and helping the brand better engage new and loyal customers as it expanded in Asia.

House Of Vans