Case Study: Gymboree achieves unified, entertainment-driven in-store experiences with PlayNetwork

Gymboree - Customer Case Study

Gymboree, a leading U.S. specialty retailer for children’s apparel (including Gymboree, Janie and Jack, and Crazy 8), wanted to infuse its stores with the imagination and fun of its Play & Music initiative and capture the distinct essence of each brand and demographic. To do this, Gymboree selected PlayNetwork to develop and execute a coordinated in-store entertainment strategy.

PlayNetwork implemented three core services—original video production, bespoke music curation for each brand, and a flexible content delivery platform that leverages existing hardware for global distribution. PlayNetwork’s solution unified store environments, entertained children while inspiring shoppers, and maximized return on hardware investments by enabling efficient, scalable content delivery across Gymboree’s brands.

Gymboree