Case Study: Bata Industrials achieves a unified global in-store music experience with PlayNetwork

Bata - Customer Case Study

Bata Industrials, the global retail footwear company headquartered in Switzerland, sought to rejuvenate its brand and create a unified, immersive in-store audio experience to better engage customers. To develop its first global music strategy and bespoke sonic identity, Bata Industrials partnered with PlayNetwork and employed PlayNetwork’s music curation services and technology, including the CURIOPlayer content delivery platform and Location Manager UI.

PlayNetwork delivered a bespoke global music strategy and local anthems curated by Music Supervisors, a comprehensive global licensing approach, and advanced content delivery with 24/7 local support. The result for Bata Industrials was consistent, uninterrupted playback and stronger brand cohesion across markets, reduced operational costs and increased operational efficiency from streamlined licensing and management, and deeper customer engagement while ensuring artists are paid.

Bata Industrials

Thomas Archer Bata

CMO