Case Study: Vans boosts in-store campaign engagement with Playground

Vans activates 6 stores with two landing pages built by Playground

The customer Vans required a digital solution to support their "This is Off The Wall" brand campaign and drive engagement with its in-store activations across several European cities. The challenge was to encourage user participation in photoshoots at Vans stores and foster a sense of community, ultimately increasing foot traffic and generating user-generated content. The vendor Playground was engaged for this project.

Playground developed two real-time landing pages: a public-facing page to promote the campaign and a non-public page to feed video walls in stores. Using a Cloudinary account and a tagging system, this solution gave Vans the ability to moderate content before publication. The project successfully increased store traffic and contributed to the creation of user-generated content, effectively showcasing the Vans lifestyle.

Vans